I was wrong.

I assumed other women were like me, I assumed they loved to shop for clothes, loved putting together outfits. I was wrong.

After years of offering women an alternative way to shop for clothes, I heard about what they hated about shopping for clothes - too many places to shop, too many racks of clothes to navigate, no one to help put together an outfit. Shopping for clothes brings frustration and anxiety to these women.

For me, I have had a lifelong love affair with clothes. I have fond memories of clothes shopping with my mom, another fashion lover, throughout my life. Once upon a time, I taught home economics. I loved selecting patterns, fabrics, and sewing (a skill I first learned from my grandmother when we made a pink shift dress together). Creating a great outfit brought me joy.